Don’t Let Hiring Managers Guess about Hiring You
The traditional interview consists of a question-and-answer format resulting in the hiring manager putting together the information she has heard and making a decision (guess) about which candidate to hire. But why let the hiring manager come to her own conclusion? Following your interview(s), the hiring manager should have a clear picture of why hiring you is a good idea- because you have told her exactly why!
Part of your interview preparation is developing a list of the benefits the company will get from hiring you. These benefits are even more powerful if they differentiate you from the competition. Going into an interview with this list of benefits will help you be focused and more confident. However, this list is of value only if you share it with the hiring manager.
Why Hire Me?
During your interview- typically toward the end- make a clear statement about why the company should hire you. This statement combines your features with the benefits the company will get from those features. The benefits are based 100 percent on the company’s needs as you have identified them during the interview process.
“As we discussed, I have six years of experience selling office equipment in this territory [feature]. This means I have established relationships with customers and I know the competition [feature]. Based on my knowledge and experience, I can establish a productive sales pipeline within three months and meet or exceed my sales goals within six months [benefit].”
“As I mentioned, I have worked on public relations campaigns for major companies, including Fancy Electronics and Electronics Shack [feature]. For both of these companies, I was responsible for a wide range of public relations activities, including print and industry shows [feature]. Based on this experience, I can help your company sell to larger clients and then make sure the public relations activities are delivered with a high level of quality and impact [benefits].”
“As I have described, I am good at acquiring and evaluating information accurately [feature]. I will be effective in quickly evaluating the marketing department and determining immediate measures to improve their performance [benefit].”
“We have discussed that I express ideas clearly both verbally and in writing [feature]. This will enable me to implement a new healthcare plan that will be of benefit to the employees and will save the company money [benefit].”
When you make these statements, the hiring manager will understand why hiring you is a good idea; she won’t have to guess. In addition, being clear about the benefits you will deliver is a further display of your knowledge of the company and the job.