Focus on the buyer
Nobody cares about services or solutions. That’s the hardest thing for sellers to realize. Buyers only care about the benefits the services or solutions will provide his or her organization. Similarly, buyers don’t care about the gains a salesperson makes from a sale. Would you be more motivated to buy if a salesperson said to you “Buy this car and I will make my quota for the month, I will get a bonus, and I can finally put that addition on my house”, probably not!
If you mention to a hiring manager that the job is a good career move for you, it is a shorter commute, and it is a higher salary with better benefits, they’re not interested. Focus on them, talk about the tangible outcomes they’d get from using your skills and they will be interested. In interviewing, focus on your value to the organization. Avoid talking about how the job will benefit you.
For example, if asked where you want to be in five years rather than talking about the progress of your own career, relate your answer to the organization. “In five years I want to have taken on more responsibility in the organization and have increased the value I bring to the job.” Similarly, if the interviewer asks “Why should I hire you?” focus your answer on the benefits you will bring to the organization in general and the hiring manager specifically.