Resumes are all about past behavior; employers are interested in the future. There is a tendency for job candidates to lean too heavily on their resume and talk about what they did in the past. Your resume got you to the interview – congratulations, now focus on what you can do for the company moving forward.
You task is to help the interviewer see you in the job producing good work and dropping profit to the bottom line. You cannot do this by focusing on what you have accomplished. Your accomplishments are important only in so far as they support your statements about what you can do in the future. Here are some strategies:
First know the job
The more you know about the specific requirements of the job the better you will be able to address how you will function in the job. Begin the interview by asking questions about the job, its day-to-day responsibilities, critical job requirements, and success metrics. Make sure you and the interviewer are in complete agreement about the job you are being interviewed to fill.
Connect your background to the critical job requirements
Help the interviewer become comfortable that you have the experience, background skill to do the job by relating the job requirements to things you have done. But don’t get stuck here!
Talk about benefits you bring to the job
Features (your knowledge, skills, experience) address your basic qualities, however they do not address your future performance. Benefits, how the company will profit from employing you, addresses the future and constitutes the primary focus of the employer. Mention your features but focus on your benefits. A benefits statement sounds like this “I have 3 years of experience using social media [feature]. This means I will be able to quickly establish a social media strategy that will have a presence on all the major social media sites increasing traffic and your ad revenue [benefit].”
Talk “as if”
Approach the interview as if you were talking about a day-to-day issues with a boss and talk as if you are in the position. Example, ask about immediate priorities or projects. Once you have a task to focus on say something similar to “This is how I think we should approach solving this or completing this project.”
Present yourself as flexible and adaptable
Employers are looking for people that are open to learning and are adaptable to new environments and jobs. These are all qualities that relate to the future and speak to your performance in a new job. Talk about prior situations where you exhibited these qualities and then relate those situations to how you will become successful in the future in your new job.
The focus of the interview should not be on how good you were in your prior jobs but how great you will be in your future job.
Posted by Eric Kramer 
Managing Resources: Identifies, organizes, plans, and allocates resources
Managing Information: Acquires and evaluates information
Using Systems: Manages complex relationships
Understanding Technology: Works with a variety of technologies
Basic Skills: Reads, writes, performs arithmetic and mathematical operations, listens, and speaks
Thinking Skills: Thinks creatively, makes decisions, solves problems, visualizes, knows how to learn, and reasons
Personal Qualities: Responsibility, self-esteem, sociability, self-management, integrity, and honesty
Posted by Eric Kramer
Talk sales

Its benefits not features
The one most important question to ask
Posted by Eric Kramer
When I do interview coaching with job candidates they often tell me they are nervous about the interview. As soon as I hear that statement I respond by asking them “what are you scared of”. This is an important question and I work with the candidate to get a specific and detailed answer.
Not being able to answer a question:
Getting nervous and rambling:
Ultimately, not getting the job:
Fear of being judged and rejected
Don’t let your positivity slip
Stay focused
Meeting potential co-workers
You are a star in a very dense universe. What does this have to do with interviewing? Everything! Most candidates don’t think about how they are perceived in the bigger world or how they compare to hundreds of competitors. They focus only on their own basic skills which does not differentiate them from all the other stars.
Take your value a step further


Eyes
Your head
Your hands
Body position
Your doing well in the interview when

Your interview is a sales call be prepared to sell
Be a Presenter
Communicate your personal brand
Prepare a Strategic Action Plan
Prepare success stories
We are all walking around with primitive brains more suited for surviving in caves than managing the demands of the 21st century (including interviews). 
Take a deep breath
Slow down your answers
Shift your position
Smile
Prepare an interview presentation


Manage the nuts and bolts
Follow-through strong
Debrief